Saturday, October 24, 2009

Remember those great Volkswagen ads?

Surely you do. If you're in advertising or if you're an auto enthusiast. And if nothing else, you are old enough to have seen Dick Cheney with all his hair.

In the days when Sports Entertainment was no more than an hour of physical activity, and reality TV was a distant reality, people spoke of advertising. And they certainly spoke of Volkswagen ads.

That's because the Volkswagen and its advertising enjoyed a successful marriage. If you looking for evidence to verify the success of the marriage, see how every flaw of the car was spoken in such an affectionate tone, thus endearing the Beetle to the whole generation that was lost in space.

The honesty of the car was articulated through smart, honest advertising. It would have been a pity if such a successful marriage was without a family album. Hence the book.

And like any album worth its nostalgia, it's bound to elicit a few chuckles.

This book is a must buy for people who believe in the power of advertising, and those who believe in the power of their dreams. Afterall, don't we all like the fairy tale of the ugly ducking within us becoming a pin-up boy?

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