Tuesday, January 31, 2012

Mad Men India

A briefing at Sterling Cooper India

Drona Dhopeshwar(Creative Director): (banging the table) Our planners believe there is a paradigm shift in the market.

Pankti Oswal(Copywriter): (lighting a lights cigarette and then taking a deep drag)Isn't it what we were told last briefing. What's with the paradigm?? No permanent address, aa?? Te he!

Drona: (sipping on chai with a contemplative look)Po da!

Sarvanan Ramanuj(Art Director): (legs resting on the table) Chee! Thoo! You cant freelance as a bulk SMS forward sender with jokes like this!

Drona: Anyways, what I've done is asked Servicing to discuss it with Client and work on a new brief.

Sarvanan: Accha! Jaddi sileney gaye hai! Ha ha ha ha ha

Drona: Eh?

Pankti: What Sar meant was Chaddi! So how do you suggest we work on a new campaign? We know the brief is not going to change!

Drona: Good call, punk. The brief may not change, but circumstances have. We cant get away with having cricketers as brand ambassadors anymore. And yet we have the IPL, which our clients believe will help viewers forget the trauma of having to wake up every morning last winter, only to watch India lose every game in Australia.

Sarvanan: Maybe there is a moral here. Maybe we should go back to film stars as brand ambassadors. What about Rajni?

Drona: (banging the table) I think we've got something there. If we endorse Rajni, the results of the cricket match dont matter anyway.

Pankti: And what's more, we have enough of Rajni jokes to work with for a month long campaign.

Sarvanan: Eggsactly! Lets first publish a set of visiting cards, and mail it to people.

Pankti: Okay?

Sarvanan: Dont you get it? Rajni wont give you visiting cards. His cards will visit you. Ha ha ha ha!

Pank: Oh my gawd!! Ha ha ha ha!

Drona: ha ha ha! And then, his card should only say "I'll call you" and have his name on it. What say?

Sar: ha ha ha ha!

Pankti: Ha ha ha ha!

Drona: Ha ha ha ha!

(Three hours later)

Pankti: I think this calls for a party. What a day!

Sarvanan: Yes! It's time to visit some old monks. In the name of Rajni!

Pankti: Man, Rajni is the life of a party, even when he doesn't attend it? Ha ha ha

Drona & Sarvanan: ha ha ha ha

And the three creatives live happily ever after. At a local bar. Till the next briefing.

Disclaimer: The above actions should not be imitated at work.

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